SEO Basics For Your Framer Website

A beautiful site that nobody can find is a missed opportunity, and it's one of the most common mistakes among people who put real effort into design but skip SEO entirely. The good news: a handful of SEO basics, done properly, will help a brand-new Framer website start appearing in search within weeks. None of these require writing a single line of code — Framer exposes the controls you need directly in the page and project settings.

Write a unique title and meta description for every page

Your page title is the single most important on-page SEO signal. Give every page a unique, descriptive title that includes the term people actually search for, and write a meta description that earns the click. In Framer you set both per page in the page settings.

Avoid generic titles like 'Home' or 'Pricing' with nothing else — search engines and visitors both need to know what the page is about from the title alone. A title like 'Framer Templates For SaaS Landing Pages' tells both at once, in a way 'Templates' on its own never will.

Use one H1 and a logical heading structure

Each page should have exactly one H1 that states what the page is about, followed by H2s and H3s that organise the rest. Search engines use this hierarchy to understand your content — and so do screen readers, which helps accessibility too.

It's tempting to make several pieces of text 'H1-sized' for visual reasons, but the H1 tag itself should appear exactly once per page. If you need multiple large headlines for layout, style an H2 to look like an H1 rather than duplicating the tag — search engines pay close attention to which single heading you've marked as the most important one.

Optimise images for speed and context

Oversized images are the most common cause of a slow site, and speed is a ranking factor. Compress your images, use modern formats, and give every meaningful image descriptive alt text. Framer handles a lot of optimisation automatically, but right-sizing your source files still makes a real difference.

Alt text matters for more than accessibility. Describe what's actually in the image — 'Framer template dashboard showing a SaaS pricing page' tells search engines far more than a blank alt attribute or a filename like IMG_2391. It's also free image-search traffic that most competitors never bother to claim.

Build internal links between related pages

Search engines follow links to understand which pages on your site matter most and how they relate to each other. Link from your blog posts to relevant template pages, and from template pages back to related guides. A handful of natural internal links does more for your site's structure than any single technical setting.

Add structured data where it genuinely applies

Structured data — schema markup for articles, products or FAQs — helps search engines display richer results, like star ratings or an FAQ dropdown directly in the search listing. It won't fix a page with no real content, but on a page that already deserves to rank, it can meaningfully increase the click-through rate.

Publish content people are actually searching for

Technical SEO opens the door; content brings the traffic. Answer the real questions your audience is asking — guides, comparisons and how-tos — using the natural language they use. A small blog that genuinely helps will out-rank a pile of keyword-stuffed pages every time.

Start from real search queries rather than guessing. Tools that show what people type into Google around your topic — 'Framer templates', 'best website templates for startups', 'how to customise a Framer template' — will tell you more about what to write than brainstorming topics in isolation ever will.

Do these consistently and a new Framer site can start ranking within weeks rather than months. SEO compounds, so the earlier you lay the foundations, the sooner they pay off — and unlike paid traffic, the work you do today keeps bringing visitors long after you've moved on to the next page.